Posts Tagged web video
Internet Broadcasting Launch Guide To Build Online Hits
Posted by SEO Services in Video Production on July 25th, 2011
We totally acknowledge that internet videos are much more common these days. But a video recording launch for several seem to do barely a thing or nothing in the least to increase web hits. If you are a person who featured a video transferred for a year and just got a couple of hundred hits or so then this web video tutorial may be what you want.
In the file name add the word “video” as well as your target set phrase you want to be noticed on.
Use the primary SEO tactics you would function reckon on all web pages.
Let watchers have the capacity to see in more than one data format.
Be sure that you encode video files with metadata like keywords, titles, dates, maker names and descriptions.
Consider relevant instruction to separate articles and similar videos.
Use one online recording per URL and form them unique.
Don’t link to files. Use an embedded player.
Bring social bookmarking tools to the page.
Make one way links to your videos with anchor text keyword phrases to build online traffic.
It is a good idea to use article video software to help generate those one way links to your most important videos.
Produce a video release to the ultimate video websites on the web.
Provide visitors the option to subscribe to your internet videos.
For lots of videos build up a sitemap with a mRSS Feed.
Do not make a long movie. A shortened and to the point movie performs best.
Add your videos to your internet site.
That, in a nutshell, are the small things you need to do to set up your video recording launch but to really gain online hits you need to make an internet video that is laughable, entertaining, clever, even a little arguable. You got to hand over something that will become infectious. Sometimes feats and tricks can turn so hot that they can end up on program cast giving you a vast boost in ill fame.
Hope this internet video plan was helpful. Considering these tips could boost the sum of guest that look at your video. If you have much to try then please fill at liberty to suggest anything that you expect was left out.
For those of you who want more advice on what other uses for videos then please visit our video sales page template site. If you’re interested in learning how to create your own niche video site then learn more here at how to make video website section.
Choosing Background Music For A Plumbing Or General Service Video.
Posted by SEO Services in Video Production on August 23rd, 2010
Choosing background music for a company video is a personal choice. However, a study of the background music selection of service videos on the Internet shows that there are several distinct approaches to background music selection to choose from, and the owner of a company, in conjunction with a video production team can initially simplify their decision by deciding which of the three roads they wish to travel along.
The videos suggest that the three differing musical poles are: music which suggests or sounds like the service activity being performed, music which suggest or sounds like the plumbing problem, or music, which suggests a positive mood, related to the successful flow of life both before and after the occurrence of the problem.
I believe that in general optimists in life outnumber pessimists. Most people put life’s daily struggles in perspective, and see them as problems to be dealt with and overcome, so that they can get on to the “rollicking good times.” In this light, consider what happens when something goes wrong, e.g., a plumbing leak, and a service company is called? At first, something is not working right, the order of daily life is a bit disturbed and the service company, such as a plumbing company, steps and restores order, and the good times march on.
Applying this analysis of a service intervention we can divide the service intervention into three distinct phases: the breakdown, the intervention to fix the breakdown and the restoration of order. As we will see, these three phases of a service intervention correspond to three different types of background music that are used in service videos. Consider examples taken from videos which I examined when writing this report.
http://video.yahoo.com/watch/4770485/12735726 This video presents music imitating the sound of a dripping pipe, along with a video of the drip and a narrator encouraging the viewer to get help. This is background music imitating the sound of the breakdown.
http://espanol.video.yahoo.com/watch/4466979/11977280 This video presents driving music with a rapid almost industrial beat which imitates the on screen display of a plumber making repairs to a sink. This background music imitates the sound of the active process of the restoration of order by the service company.
http://www.graspr.com/videos/Richmond-BC-Plumbing-Company-1 , http://www.in.com/videos/watchvideo-plumbing-company-in-valencia-7960332.html These videos present feel good background music. The type of music which suggest the ongoing flow of the good times of life, which existed before the plumbing problem, and which will be restored as soon as this small disorder is repaired. The listener associates this background music with the ongoing flow of the good life which re ensues after the restoration of order.
The question which a company owner and his videography company must address is which of these three types of background music will make his video most effective in winning customers. All three types of music have advantages and disadvantages, a search on the web, however, will show that most people choose positive mood music for their background.
Background music that imitates the sound of the problem, might have some appeal because the problem is uppermost in the minds of people searching for a service company on the web. This type of sound seeks to win trust by giving the viewer the feeling that the company understands his predicament. One problem with this approach is that it can only portray one type of problem. A video portraying the sound of a leaky faucet may not appeal to a surfer looking for a company to fix his blocked sewer.
Sounds of the service repair process are bound to instill hope in a surfer seeking a company to do just that. The positive musical message of hope will instill trust in the company that produced the video. On the other hand, how many people like to stand over the shoulder of a plumber as he solders pipes together or drains filthy water from a toilet. Most people prefer to wait in another room until the plumber finished everything, including the cleanup. Consequently, most people may not be that interested in a video that musically portrays the repair process.
Upbeat background music, brings an assurance to the listener that the company they have found will solve their problem and restore the good times. This type of music wins viewer trust, because that, in essence is what surfers seek when they go online, a means for restoration of their former order.
While all three types of background music have positive qualities, it is clearly the third type which has the most human appeal. Because while humans stoop, in their daily labor to various mechanical tasks to solve various ongoing challenges and problems, it is the restoration of humanity and the good life, at the end of the day, which keeps most people going, and which is most important. Therefore use of background music that appeals to this fundamental human goal is most likely to net results.
Using A Video To Motivate Internet Shoppers To Contact An Insurance Company
Posted by SEO Services in Video Production on July 5th, 2010
Elocal has invented the genre of short, (10-20 second), generic website videos which can be used by any business in the profession for which they are made. Because this approach to video marketing is recent, it is crucial to analyze the videos in use to determine what content and style ismost likely to successfully attract customers to companies using this type of web video on their website or landing page.
The eLocal health insurance landing page video, consists of three short family vignettes. The vignettes are backed up by a wistful electronic synthesizer generated melody. The vignettes tell a story, but it takes a while to put the pieces together.
In the first segment, a young mother is holding her baby, in a well lighted domestic environment. Instead of the joy a mother usually feels when holding her young child, this mother is anxious, distant a bit distracted, and even bites her lip. There is a sad look in her eye. What could be the reason?
In the second scene we see the silhouette of a father playing with two of his older daughters on top of a hill. In the third scene, the father, perhaps the same father is pushing his young daughter on a swing. If this is the same child as we saw in the first scene than she has grown up a bit.
There are three captions in the course of the video. Putting them together they read: ” Can you measure the value of your family?” “Find out about your health options today.”
After I replayed the video a number of times, the segments, music and captions all came together to suggest a story line.The mother may have been anxious in the first scene because she had a medical condition and knew she wouldn’t live to see her child grow up. In the second and third scenes the mother is conspicuously absent and the father is playing with the children. The setting sun against which the father and children are silhouetted in the second scene might symbolize the waning life of the mother. In the third scene, the mother the father, is playing with his daughter, the absence of the mother suggests that the scenario actually occurred.
This may not be the only interpretation of the video sequence. However, this interpretation goes along with the sad almost funereal background music. The suggestive plot line seen together with the captions suggests that the family did not have enough health insurance to pay for the mother’s catastrophic health needs. Perhaps if they had, the mother would still be living.
Other people might interpret the video differently. Like rorschach diagrams, the three scenes together suggest various interpretations to individual viewers. However, most of the interpretations are likely to be somber.
Because elocal’s 20 second generic videos are made to be placed on the website of anyone in a chosen profession, they often avoid using real shots of one particular company, perhaps so the videos won’t be considered to be misleading, when used by two different companies in the same profession. In this web video, however, the film depicts a scenario portraying people who need health insurance, and not portraying the insurance company itself. eLocal apparently felt comfortable using real people to portray members of a family with inadequate health insurance to cover their needs.
The crucial question one needs to ask, is how people will respond to this mini web video, and whether or not their thoughts and feelings engendered by watching the video will cause them to contact the company. The video emphasizes family relationships. People viewing the short video might be inspired to contact the insurance company because they believe they must have insurance for their children’s sake. Or else they must have health insurance for themselves so they will be healthy to take care of their children. These lines of thought might be aroused by seeing the video, and subsequently inspire the viewers to contact an insurance company.
Making A Landscaping Company Website Video
Posted by SEO Services in Video Production on June 30th, 2010
More and more businessman with company websites are realizing that a web video, which greets visitors to the web site, makes the web site more personal reaches out to visitors in a stronger way and increases the conversion rate. What are the essential elements of a web video that will turn clicks into customers. That is the central question.
Making a web video for a given profession will have unique requirements. However, many of the qualities which make a video work for one profession will also apply to website videos in other professions. In this article, I will be comparing three web videos that were made for the landscaping profession and are posted on You Tube.
The ATC website video posted at http://www.youtube.com/watch?v=hYIpt0JebTc tells the story of a day in the life of the ATC company. This enjoyable video tells the story of a typical day in the life of ATC landscape workers. The background music consists of the song “Takin’ Care of Business by Bachman-Turner Overdrive.” The lyrics describe the 9-5 daily routine of workers pushing a time clock in a big city. In the morning, the workers conference, they stand around the foreman who gives then a pep talk. Then they clap hands and head to the trucks. Then one by one the trucks pull away. Next we see workers busy with various landscaping chores, mowing the lawn, trimming a bush, and setting up a wooden fence behind a garden. The scenes feature good quality landscaping work and attractive lawns and gardens. When the video is over, we have come to feel that the workers of ATC are decent hard working fun-loving guys. And we would trust them with our landscaping.
The second web video, is constructed of amateur video footage and still photos, arranged and set to music by a professional video production company. This video is compounded of stills and video segments of landscapes the company has made,along with some shots of company workers actively engaged in landscaping. The video features still and video shots of landscapes the company made, and some shots of company workers at work. The music is upbeat universal style background music. The video is not as personal as the first video. It seeks to build trust with the viewer by presenting the quality of the company’s landscape work.
The third web video is also professionally made. The video contains slightly oriental sounding background music. Presumably the music was selected becasue of the asociation between gardens and the orient. The introduction features an off screen narrator who talks about the qualities of the company, followed by a series of before and after photos of various landscaping jobs the company has done.
Studies have shown that trust a shopper has for a company is a very important factor in determining whether or not he will do business with that company. Trust, it has been shown can override considerations of the quality of the work the company will produce. And for obvious reasons, a company may do quality work but if not trustworthy could cheat an individual customer. Whereas a trusty company will always be expected to do well for a customer. So which video wins more trust? Clearly number one. At the end of that video, we feel like we know the company and the workers. Whereas in video two the workers appear in a few still life shots, and in video three not at all.
What other factors are essential parts of these three videos, clearly the shots of quality landscaping. While the first video may inspire trust by introducing the crew as decent hard working and fun loving guys, the shots of quality landscaping, manicured, well cut lawns, well trimmed beds and a sturdy garden fence are also necessary, as they allow the viewer to connect his faith in the workers with the quality work they do. Both the second and third videos also present the quality landscaping work the companies do.
What general conclusions can we draw from these three videos? First, a video which inspires trust in the viewer, by showing the workers as well as the work, is more likely to be successful in winning customers. Secondly, website videos must also present examples of quality work in the profession, so that viewers can connect the faith they have in the company with the belief that the company will do quality work in their given profession.
The Effectiveness Of Repetitive Motions In A Website Video
Posted by SEO Services in Video Production on June 29th, 2010
For the last three years, eLocal has been creating generic mini-website videos that can placed on the website of anyone in the profession for which the video was made. The videos are produced in quantity and are sold at whoelsale prices and have made website videos affordable for even the small businessman. This strategy has made the businessman feel good, but the question is whether these little mini website videos are drawing in the traffic.
If these videos are drawing traffic, which ones, or which type of content, in this new genre, are most effective at converting clicks to customers. In this article, I will be looking at the eLocal Garage door video # 2 found at: http://www.youtube.com/elocalvideoexamples#p/u/5/pd0xn7w5VD
This short little video is not unlike a number of advertising videos that display the main product making funny repetitive motions. If the motion is one that people enjoy doing or seeing, then they might become hypnotized by the video, as they gaze at the product dancing around the screen.
In this video, the repetitive motion is the electronically controlled garage door opening and closing. The direction of the moving door is controlled by a button being fingered by an off screen participant. The door moves up and down to the rhythm of a funky repetitive synthesizer tune which plays in the background. On close examination, it appears that the 20 second video was made by splicing 3 segments of the same segment together, with some added material. The video closes with a dark background on which the name and phone number of the company is displayed.
So would this video attract customers? A point in favor of that contention is the fact that the motion of an electronically controlled garage door along its runners is one that people tend to enjoy. People finger the button before leaving on a trip or vacation or a visit to a movie or restaurant. They finger it again to close the garage after returning satisfied from a dinner with friends or a movie. They finger it before going out to earn money. Admittedly, at times it can become a nuisance, and because of this we now have electronically controlled garage door buttons. But in general, the electric garage is one of the modern conveniences that people appreciate. And they part they like the most is when they hit the button and the door begins to move in the direction they want. This eLocal video decided to capitalize on the enjoyment of this motion, by presenting a video which only contains that motion.
One way this video might have increased its effectiveness is if they had presented a completed garage door move. People like the completion of the garage door close as well as the start. The part they hate is the long time it takes to get to the end. This video only shows a short segment of the move, albeit the exciting moment when the door curves around the guiding rails as its motion changes from horizontal to vertical or visa versa.
In addition to failure of the video to have presented a more complete move, the display on the screen is a little cramped. We see a finger pushing the button, we see a close up of the door rising up and down and its reverse and little else.
Aside from questions of the cinematic effects, is the concept of this video a good one? Assuming the video was successful at displaying a fun aspect of operating a garage door, will it sell the garage door? Logically, it will. I conclude that the idea of this video has some merit, but the cinematic effects are incomplete and cramped.
What ideas can be inculcated from this eLocal video Showing a fun aspect of owning or operating a product a company is trying to sell can be a good one. The display should be as more complete than this display both temporally and spatially.
The Generic Mini Web Video By ELocal
Posted by SEO Services in Video Production on June 16th, 2010
eLocal, always a step ahead of the competition in the Local Search market, has pioneered the use of the generic mini web videos for business promotion. I call them generic, because each of the 10-15 second online videos can be used by any business in the profession for which the video is made. eLocal markets them as “custom” web videos because each one is made for one particular profession.
The mini videos are appropriate for mounting on a web page or landing page, and have adapted well to eLocal’s local search marketing strategies for the small businessman. It is interesting to examine the videos, and see what content eLocal is using to attract customers.
At http://www.youtube.com/elocalvideoexamples#p/u/1/HCbsWFgCPE0 you can see eLocals #1 auto body repair video. This 13 second video clip shows us cars riding down a country road on a bright sunny day. We see what looks like green pastures, and a country farmhouse in the background. Along comes a convertible sports car, with a driver in a driving cap, only one little detail is out of kilter. While sports cars are always small, this one is so small the driver can’t fit into the driver’s seat. So he sits on the back of the car, feet inside, and leans over to guide the steering wheel, as he plods along the road.
The scene is accompanied by modern jazz guitar music featuring chords with 6’s and 7ths. 6s and 7ths, especially 6’s are notes of the scale not usually found in a chord, and they amplify the theme of the video of something not quite fitting in. On a grander scale, the old open air sportscar riding down a country lane is reminiscent of earlier days in the automobile revolution, when cars still did not quite fit into roads meant for the horse and buggy. The video caption reads, “Having car troubles?” As the clip ends, the music fades out.
The video appears to have one technical flaw, the caption and part of the scene are out of focus. But this might have been added deliberately. The videographer might have thought an out of focus caption and scene goes well with the theme of things being not quite in focus. While that video focuses on a common emotion of fear, which motorists can identify with, this video attempts to downplay the fear and panic element often associated with a car breakdown. The soothing music invites viewers to calm down and take a stoic look at their car troubles. It seeks to minister to the victim of a malfunctioning vehicle, and in this way to attract them to make contact and use the services of the advertising company.
What do the two videos have in common? They address the emotions related to car problems. In this way the online video attracts the customer, who can feel that this company understands how he feels.
Web Videos And Trust
Posted by SEO Services in Video Production on May 12th, 2010
Putting a web video on page one of your web site, is not about information, it is not about product presentation, it is about trust establishment. As this article will explain, giving surfers a chance to see you, the owner, face to face in a web video, will immediately begin to establish trust in you, and facilitate their decision to want to do business with you
It may be a rude surpirse to know that people can have turst in someone who is unethical or even criminal. Having trust is more about believing in another person. . However, the degree to which one person trusts another is a reflection of belief in the other person’s honesty, fairness and benevolence. Important for establishing initial trust in business is that fact that a failure in trust is more easily forgiven if it is due to t a failure in competence rather than a lack of benevolence or honesty. As a result, sometimes a business providing, at least temporarily, inferior services may fare better with their customers than a company providing superior services, if people feel the first company is honest and means well.
From a philosophical persepctive, trust is defined as a heuristic decision process or rule, which allows another person to process un otherwise complex situation in away that avoids unrealistic efforts in rational thoought. . Lets break this definition down. Heuristic processes are trial and error approaches to problem solving which begin with the most accessible solution, and go on to another solution, only if the first solution doesn’t solve the problem. What this means in terms of business is that if a customer finds himself interacting with a business owner that he intrinsically wishes to trust, because the owner appears benevolent, good natured and well meaning. Then the customer will prefer to trust the owner and do business rather than get involved into complex rational thought about what might go wrong in the business relationship.
And now, what does this have to do with putting a video on page one of your web site. And here’s the answer. When a surfer goes onto a new web site, and thinks about doing business with someone he’s never met, he can rapidly be won over by a short online video of the owner talking with him. If he likes the look and personality of the owner than he will immediately wish to trust him and do business, because that will be the easiest solution for him to take.
And this realization leaves us with one more important take away lesson. A front page video needn’t trouble itself with a description of company services or products. It just has to provide a reason for the surfer to trust the owner. A short 40 second passionate description, by the owner saying that he established the family potato chip business 30 years ago because he wanted to provide people with a crispy chip that wouldn’t lose its favor in the package, will win trust right away.
Progressive Benefits Of Tradeshow Videos
Posted by SEO Services in Video Production on April 28th, 2010
Latest trends in Trade show videos are moving towards real time, streaming, news style videos. News coverage like videos are often used to provide live coverage of a 4-5 day trade show, and the videos are posted on the company website and on You Tube throughout the show.
The new trend in trade show video is so effective because it is based on capture of the excitement which was created at the trade show. Trade shows represent core industry marketing activity, presentation of product launches, speeches by important industry leaders and airing of new industry developments. A company seeking to add excitement to their marketing and trade show videos can’t do better than to include raw footage from the real trade show event.
A news style video places the focus on capturing the excitement which was already existent at the trade show, rather than creating artifical excitement from scratch through visual media techniques.
Unlike many made for the trade show videos, the life of a news style video doesn’t end when the convention doors shut. This exciting video genre has many effective uses. For example, if it is already posted on You Tube, during the trade show, it can stay there, literally for years. The business just needs to add the right tags and a link to their web site, and as long as product information is reasonably up to date, the video will be an effective generator of web traffic.
Following the show, news style trade show videos can be posted on social marketing sites, including Linkedin and Facebook. Many of these type of videos are showing up on You Tube, and the best of them, especially coverage of major trade shows get a lot of hits.
Above and beyond posting the video on various web sites, the news style video can be an important marketing tool and can function as an integral Corporate video. This type of video can be employed to present products and services to clients and prospective customers The realistic news type coverage enhances believability as people tend to trust news documentaries.
A news style trade show video is a great way to convey news about company products to the public in an exciting and informative way.
Giving Your Restaurant Video Real Punch With Professional Narration
Posted by SEO Services in Video Production on April 27th, 2010
Pacifico Del Mar, a lovely eatery perched on the shores of the Pacific Ocean, has no need to exert itself to find entrancing and majestic visual images, with which to craft an enlivening restaurant video. Challenged by the enormity of the imminent Pacific panorama as seen from the restaurant’s outdoor patio, the indoor dining hall is yet unabashed, as it bathes visitors in the shimmering rays of the changing pacific light reflected off artfully designed modern wall hangings, that surround the dining area. And as if that weren?t enough, visitors are reminded of the neighboring sea by a centrally placed aquarium set aglow by a display of muted spectral lighting.
Rising to the challenge, the restaurant compliments the beauty of the outdoor setting, with the beauty of their own creations; richly textured and flavored dishes, that present the hidden bounty of the sea as stunning works of culinary art.
The colorful and tasteful Aquarian offerings are politely accompanied by terrain delights such as the restaurant’s filet minion, and their famous award winning selection of wines from California and around the world.
With all of their intoxicating visual images to choose from, when it came time to arrange them into a video, the restaurant did not fall prey to overconfidence, but beautifully yet delicately arranged their exciting visual setting with an informative and artfully crafted narrative, that does justice to the visual treasures.
The narrator reads from a carefully and effectively prepared tribute to the culinary sea side retreat, and gracefully takes the viewer through the physical and nutritional purlieus of Pacifico Del Mar. Without missing any of the establishment’s rich natural resources, the video does justice as well to the artistic food creations prepared by the Chef, which match texture and appearance to taste.
Like a graceful dessert that crowns a successful meal, the video, after thoroughly presenting all the restaurant’s salient beauty to the backdrop of light almost tropical music, closes with a poetic tribute to the ocean side paradise where “sky meets sea and flavor meets satisfaction.” The music fades as we are treated to one last glimpse of the Chef’ superb artistry, a mouth watering fish dish, grilled to perfection, about to be presented to a lucky guest.
This complete video is found on San Diego restaurant .com accompanied by a review, opening times, photographs and contact information. An online chat and reservation link is posted near the restaurant video and it should come as no surprise to anyone that this well placed well made web video and landing page are attracting scores of visitors to this Pacific paradise.
Moral of this article, a gentle and artistic narration can enhance even the best made restaurant videos
