Posts Tagged sales
Sales Videos That Hide The Negatives Till The Sale If Over
Posted by SEO Services in Video Production on October 5th, 2010
The Seasonal World Sales Video Chapter 3 Part 2 is the last part of a series of videos introducing the Seasonal World in the ground vinyl pools, to perspective clients. As a whole, the series lasts for slightly over 19 minutes.This is consistent with the finding that the greater the cost of an item being sold, the longer the sales video needs to be.
Generally, the style of a sales video selling a more expensive product is different than that of a video selling an inexpensive item. Common sense tells us that before people part with a lot of money, they want to know everything about what they are buying Also, they want the information presented in a detailed orderly way. Sales teams try hard to give perspective clients the feeling of what it will be like to own and enjoy the product, and that makes lots of sense.
The background, real or graphic, and music contribute tremendously to the sales power of a video. This video presents an appropriate muted blue background, which is made to appear like pool water as large white bubbles continually pass upwards. Transitions and backdrops for the onscreen narrator consist of a muted blue with large whitish bubbles that continually rise to the top. The background music consists of pleasant popular zylophone background music with a nice beat.
In this the last segment of the video presentation, a series of Seasonal World pool features are presented to the viewer.
Some sales videos produced by companies that are totally self confident, seek to encourage the viewer to have complete thought about their product. They know they have a great product, and when the public knows enough about it they will buy. Other companies skew their presentation a little bit towards the positive feature side and encourage potential customers to put off consideration of the negatives until they are so much in love with the product and so desirous of having the experience of buying it that they will put up with the cost and or negative features.
If I were to rate this video, I would describe it as being somewhat skewed to the positive feature type of presentation. However, it does it artfully and is worthy of note. The pool features which the company presents in Chapter 3 Part 2 are features recognized as the best on the market. Presentation of these features look very invitingly on the video screen. For example, the company presents the Vanquish in floor cleaning system, which is guaranteed to clean 99% of the pool floor or money back. The company also presents their heat pump, the only pump on the market with a heat sensor that automatically shuts down and thereby saves on energy costs. Video segments of each of these features present the clean underground sides and floor of the pool, and views of family members snorkeling through the water.
Additional exciting pool features, which are presented in the video include the pool’s passive solar heating capability and the superior MBX anti-entrapment drain, which is rated as the safest drain on the market. With all five levels of anti entrapment devices, this drain insures that no one can become trapped underwater.
The strength of the video is denhanced by the narrator.She is an attractive, very cheery and friendly young woman with a friendly smile, and appears both on and of screen throughout the video series.
What does this video teach about sales videos ? It teaches us that to consider the video length versus cost of the item being sold curve. It teaches that videos selling more costly items should present more precise and technical details about the product. It reminds us that the sales video should provide an inviting environment throughout which gives the potential customer the sense of owning the product. The video also suggests a dichotomy between videos that strive to intellectually convince perspective customers to buy their product versus videos which strive to make customers buy the product because they love it and must have it. Regarding this last dichotomy, a company producing a video should decide where they stand on this continuum. If they are going to leave out certain details until the end of the selling process or beyond, they should do it artfully as this video did.
A Short But Highly Successful Infoemrcial
Posted by SEO Services in Video Production on September 21st, 2010
The Snuggie infomercial has been derided as a takeoff on its predecessor the Snaket, and as a stupid video trying to sell blankets that are worn like clothing and which make the user look like a monks. However, the infomercials worked and started a two year trend which lead to the sale of perhaps millions of the snuggle slip on blankets.
As infomercials, go the video is short, running a mere 2 minutes and 25 seconds.However, it closes with a display of a call in number and a strong pitch for viewers to call in right away and get a snuggle for a highly reduced special price.
So what made this derided infomercial so successful? First off is the intrinsic novelty of the product that bestows on it a potential attractive value. Then there is the succinct and to the point presentation. The blanket is showed off in idyllic family environments; families sitting around the living room on a winter’s evening; Grandma is knitting or reading a book, Grandpa watching television, Dad using his laptop and Mom reading with the girl. Later Dad is watching the TV while Mom cuddles the little one.
The snuggie is presented in use in inviting home situations. Home situations then branch out as daughter is now at college in a cold dormitory or else the family is at a college sporting event and using the Snuggle to keep warm. This presentation creates a theme unity in that the presentation of home life warms us and prepares us to see the daughter in a cold college dorm, just as the snuggie protects the wearer from the cold.
The audio presentation is also a winning combination. The background music is easy listening pop instrumentatl sounds created by brass and winds. The narrator is a female, but when it comes time to invite viewers to call in, an official sounding male narrator takes over and encourages them to call in right away and get the snuggle plus a go with gift for a ridiculously low price they can’t refuse.
So in summary, the selling points of this Infomercial are the presentation of the item in a family context, scenes that viewers can identify with, the pleasant background music and the official narrator at the end, who presents the invitation to call in. And the low purchase price, which includes a free gift that enhances the products value.
Four Functional Promotional Gifts
Posted by SEO Services in Marketing on August 25th, 2010
If you are looking to promote your company name and image, you may want to consider investing in some promotional gifts. Often these small gifts are given away at no charge to potential customers at trade shows and other industry events. Some business owners use these gifts as “thank you presents” for loyal customers. These items are generally printed with the company name or logo as well as contact information like a phone number or a website. Of course, you always purchase the standard pen if you are looking for a promotional gift. Or you could branch out and try one of these other popular options.
People love office supplies as promotional gifts. Everyone needs pens, pencils, markers, highlighters and fancy pens and promotional gifts of these items are always a hit. Some businesses also choose to give out writing pads, address books or day planners. One thing about office items is that you can rest assured that people will use them, sometimes even on a day-to-day basis.
Other small but functional office supplies include calculators, clipboards, letter openers, staplers and removers as well as pencil sharpeners. These items are small and easy to give out but still incredibly useful to those that receive them. Mouse pads are another fun, yet functional offering. Since everyone occasionally feels stress while working, you could also pass out colorful stress relief balls with your promotional message on them. These gifts can work to let people associate your company with stress relief!
Another popular type of promotional gift are the items that can be worn. This category includes, of course, hats. These are a variety of types of caps that fit into this category including baseball hats, golf hats, and ski caps. Even earmuffs and sun visors can make great promotional gifts. Other wearable promotional gifts include bracelets, lapel pins, and wristbands. T-shirts, sweatshirts and jackets also are quite common amongst promotional gifts. Sometimes businesses will chose a specific type of shirt, such as a golf polo shirt. Don’t forget that there are wearable promotional giveaways that will serve a purpose such as keeping a person warn in the winter. Consider fleece jackets, turtlenecks and sweatpants.
While this option is a little more expensive, some businesses choose to give away technological devices such as an MP3 player, a GPS device or a USB drive. These items can be obtained at fairly affordable prices and are sure to be used which means that your company will get the promotional aid that they are seeking. After all, isn’t your company purchasing promotional items so that they can be seen?
The bottom line is to try to choose an item that will be used. As you can see, there are countless options for every budget. You could always choose the traditional pen for your promotional items or you could branch out a little and purchase something a little more unique. The ideas in this article should get you off to a great start.
Retail - Store Design And Presentation Tips
Posted by SEO Services in Business on July 29th, 2010
Most people understand that a big part of the success of any retail store is the kind of items that the store carries and its location relative to its target market. But there are other, lesser known elements that can still have a huge impact on how well a store performs, such as the overall look of the store and how being in the store makes a customer feel. Environment, ambiance and decor play a huge part in retail success today.
When you have a brick and mortar business, it is essential that you can draw your customers inside from the street outside. The best way to do this (and the best advertising) is to have a well lit, professionally designed sign that displays your store name and your logo. Your sign should be large enough that people can read it easily from the other side of the street, depending on where you are located. If you sell candles, then your sign should have a large candle on it. If you sell motorcycle gear, then you should have a motorcycle jacket or helmet on it. Make your signage clear, visible and attractive so people will know who you are, what you do and where you are.
Your window display should be visually appealing and provide a glimpse into the array of items that can be found inside. Pay attention to all of the details - including the space at the sides and on top of your windows. Awnings can be an aesthetically pleasing addition to a store front that create a three dimensional outreach to those walking by your store. An awning can actually become the landmark exterior feature of your store.
Too much lighting or lack there of can really affect how much business you do. Choose lighting which will feature products nicely. You want warm lighting that will create an inviting atmosphere. You do not want lighting that will be super bright because that can create an industrial feel to your store that you may not want. Your lighting should reflect the personality of the store and the items your are selling and will help make your customers feel more at ease. It will make them stay longer and will heighten the chance that they will buy something.
The items that sell the best should be placed further on in the store so that you make your customer walk through the rest of your items before they can get to what they are looking for. To bring them in, you should always display your new items in your store window so that it draws them in. Group items together that sell well or that can be add-on purchases. An example of this would be a summer dress with strappy sandals and a scarf or hat. This means your sales will increase because you grouped an idea for your customer that they really do not have to think about putting together themselves. These add-on sales can make a huge difference in the viability of your store by making a normal sale into an extraordinary one.
Now Try - Cheshire Awnings
People Vs. Products: How To Boost Your Home Business Party Sales
Posted by SEO Services in Business on July 10th, 2009
Home party businesses have existed for decades. Stanley Home products, for example, began with door-to-door salesmen in the 1940s. By the 1950s this business had moved to away from front doors and took a seat on living room couches, surrounded homemade punch and cake along with a lovely hostess. While women have moved out of the home and into the corporate world since the inception of the home party business, this genre of work is still booming. Those who find success in the home party business have found a few simple methods that help them boost their home business party sales.
Attitude matters. Home business owners must learn to not just sell their product but to sell themselves. This means they should prove the product’s usefulness with their own use of the product. Imagine a Mary Kay agent who uses Cover Girl products. It just would not make sense, and it says little about the product. Those who are willing to invest their time into selling a product via a home party understand that they are selling more than the product. Their own testimony matters.
Consumer care matters. Successful business partners of the home party business will look at their customers as more than a meal ticket. They learn to engage in friendly conversation at the part and learn about their clients needs. They also learn to gear their presentations and recommendations to the client’s specific needs. Are the clients young moms? Empty nesters? Retired grandparents? A great salesman will be able to boost her home business party sales by presenting the best product for her potential clients’ needs.
Caring about the client also means spending some time on paper work after the party. Great home party business entrepreneurs know the importance of follow up. They send out notes inquiring about the customer’s needs and even thank you notes for the customer’s purchase. They take the time after hostess has wiped the last crumb to remember what made the home party successful in the first place: willing customers.
Finally, a successful home party business person will maintain rapport with her clients and hostess by paying attention to them outside of the party environment. Great business people understand the importance of a kind word when bumping into a potential client at the grocery store. Even if the individual did not place an order, the successful entrepreneur will express a warm attitude towards that person and call him or her by name. Who knows? This may even lead to an eventual sale.
Home party sales have existed for decades. Great sales people understand what they must do to successful boost their home business party sales. By following these few, simple tips, they experience success which not only keeps them in business but allows for a hefty commission at the end of each party.
Written by Ricco Richardson
For more informative articles
Also read on…
buy resveratrol select,
resveratrol select
&
order resveratrol select
The 12 Month Millionaire-how To Use Direct Mail To Build Up Your Business
Posted by SEO Services in Business on June 20th, 2009
The World Wide Web has opened up new avenues for business opportunities and promotions. Email marketing is one of the most popular methods for advertising and promoting your products and services. For the smaller scaled businesses, the marketing of their product or services employing some of the direct mail marketing strategies found in The 12 Month Millionaire is showing it?s worth it. The popular book by Vincent James, The 12 Month Millionaire answers in great detail common questions such as, how to get around the product of having your direct mail pieces labeled as junk mail and having them trashed immediately by the recipients?
How does one get over the problem of having all your direct mail labeled as trash and practically junked by all who receive them? A lot of servers now have the ability to report the mailer as junk mail or spam mail, therefore the mail is deleted prior to ever arriving to the recipient. Despite how many people react and response to direct marketing offers, companies still keep on sending them out because it is a very effective part of an overall marketing strategy. Many people trash junk mail as soon as it comes across. If it?s an attractive mail piece, at least they?ll give it an overview.
The 12 Month Millionaire goes into great detail regarding promoting mail offers and packages that get opened. So how does one get past this problem of getting all their offers confused and categorized as junk mail? The promotion mail has to grab the attention and interest of the recipient immediately, or it will have no effect.
Studies and market trends have show us that a lot of people are presented with ads for a certain product, and the m ore they are exposed to that ad or ad campaign, the more likely they are going to buy it. Even typical commercial ads, it could be on TV or in print, but it normally has to be seen by the consumer a few times before they take action and buy the product or service.
One of the keys to successful mailing in a marketing campaign is to follow a set of strict guidelines. First, you need to target the consumer of the product or service. The target market will be targeted via the mailing list. The mailing list can be made up through many different sources, such as personal networking, call center data, customer references, etc. The 12 Month Millionaire goes into more detail on how to find the right mailing list for your target market. The most successful direct mail campaigns are almost 100% reliant on their lists? For example, if you had a great sales letter, mailed to the wrong list, it will fail. If you have a mediocre sales offer, mailed to a targeted list, you have the potential for a very successful direct mail campaign.
Written by Ricco Richardson
For more informative articles
Also read on…
7 minute muscle,
burn the fat
&
vince delmonte’s no nonsense muscle building
In These Recessionary Times, SEO Might Be The Booster Your Business Needs
Posted by SEO Services in Business on June 14th, 2009
With the economic slowdown a reality now, businesses are examining their alternatives for getting more customers and more sales. The internet is one very big and obvious opportunity. But how does an offline business actually use the power of the worldwide web to enhance their bottom line?
Business owners want their names and websites to show on the first or second page of search engine results and that’s where SEO comes in.
SEO is short for Search Engine Optimization, and has become popular these days… for good cause.
More hits on a web website means more traffic. More traffic means increasing the chances of receiving more sales. If a site appears on the front page of any popular search engine, and the introduction sounds promising, people will click through to the site.
Many companies want to maintain their ranking on search engines and are thus constantly looking for SEO services to sustain the ranking. They feel that they can beat the recession by attracting more visitors to their web sites.
TWO TYPES OF SEO
Search engine optimizers basically use two approaches in optimizing web sites for customers. One method is called the ‘white hat’ approach and the other is called the ‘black hat’ approach. The white hat approach is the recommended approach. The white hat approach to SEO is legal and recognized by search engines.
Black hat tries to load web sites with irrelevant or hidden keywords to fool the search engine. Web sites using the black hat approach look for short term gains, and once exposed, the search engines ban these sites. That makes blackhat a dangerous game to play for any serious minded business man or woman.
SEO has strengthened businesses that have relevant products but somehow were not able to draw customers. By applying appropriate SEO techniques and creating relevant inbound links, the traffic to these sites has been significantly increased.
If a company is wholly dependent for its business on the internet, then using SEO techniques is a must. However, if the web web site only generates a small portion of the business, then it’s not so vital — even though it can increase the traffic coming to your website.
SEO TECHNIQUES AND STRATEGIES
There are numerous different methods available to propel a website up in the search engines. Regrettably many SEO professionals are charging an arm and a leg when you hire them to increase your site’s rankings in the search engines.
Two of the “simple secrets” to ranking higher on Google are… having unique, quality content along with high quality incoming links.
1. QUALITY CONTENT AT YOUR website
Nothing is more appealing to search engines than new, unique content published on your website. If you have a website which provides a unique product or service and publishes unique content consistently on its blog, you can be sure that the search engines will look at you positively.
It is here that nearly all affiliate websites face a very steep climb. Because their product and information is copied from another source, it is difficult (but not impossible) to rank higher. Affiliate websites normally gain rankings by having to spend a substantial amount on link building.
Unique content is very easy to publish if you tap into a new, profitable niche or if you effectively differentiate your business from your competitors. Because exclusive content is favored by the search engines, you can find articles, blog posts and free opinion ranking much higher than a typical site homepage which provides the usual information.
If you manage to publish good quality content, you have won half the SEO battle.
2. INBOUND LINKS
The second matter to attend to is link building. There is no question that links from high pagerank (PR) websites and pages are favored much more than links from low PR web sites. Your focus should be to get links from recognized websites. One system to get these backlinks is through having a link exchange but that is time consuming. Another way is to pay for them but Google frowns on this - they prefer “natural” link building that happens over time as other webmasters see your website and like it so they link to it.
High quality links go a long way in winning the SEO contest. Websites with as few as 200 links can rank higher in the SERPs (search engine results pages) than websites with thousands of links just because they have a small amount of their links coming from really trust-worthy sources.
It is a good idea to start getting high quality links as soon as your site is up. In order to further sustain your rankings, commencing a blog on your site and posting to it consistently is sure to help.
One final tip. By hiring the services of an SEO expert, you can spectacularly speed up the process of gaining the needed backlinks. If you want to get on Google page one, it’s definitely something to think about.