The Global Business Camps Sales Video, found at http://www.viddler.com/explore/glocamps/videos/23/ is trying to enlist people into their summer business camp in Australia. The video is composed of testimonials by people who have been at the summer camp and which are filmed at the camp, along with an online narrator, the camp director, who describes the benefits of the camp, in an effort to convince people to attend.

This sales video, made by an expert in business strategies employs a number of mainline sales techniques, and additional special strategies designed to appeal to the viewers on a more emotional level. The fact is, people often end up buying on their feelings rather than their thought, even if they are not conscious of the fact.

How does this world expert on the sales process try and convince viewers to attend his camp? The narrator sits at a desk, on which sits the large business secrets booklet he has spent years preparing. Laid out in front of the book, towards the camera, are several rows of neat looking brochures. The main sales effort, includes the narrator’s explanation as to why people should attend his camp. As the sales video progresses, the narrator describes the various benefits of the camp.

What are the special features? The special features include testimonials given by people who have attended previous sessions of the camp. Most importantly and effectively, the testimonials are given as they stand in front of a lavish food display at the camp. This shot works well because people go to any kind of summer training camp get vacation down time, combined with the training. The buffet in the background puts people in the mind of that experience. The availability of lots of food creates the full experience that summer training camps give. Summer training feed the body, they provide rest and relaxation and they also feed the mind, they provide knowledge that people can use throughout the rest of the year to make a living.

The food display acts as a powerful, almost subliminal reminder of the relaxation and fun of camp life, and suggest in a powerful way to viewers to shell out a few bucks for this pleasant experience. The piles of brochures and large book on the Director’s desk convince viewers that they might well learn some important business tips which will bring in some extra money during the course of the next year and pay for the cost of the summer camp.

What is the take home lesson of this video? Stand back as you are preparing your sales video production and ask yourself where in the video you are appealing to the real feeling and emotions of the viewers, as opposed to merely feeding their minds with reasons to buy your product. Sometimes, it is the little thing, like the choice of a backdrop for a scene that can make the video effective.