So you have just finished building your new website. You have made all the plans about where you are going to advertise online and how many visitors you are going to get based on the latest statistics. It’s going to be great, right?
A week later nothing has happened. It’s the search engines. Blame it on your key words. There is just too much competition. Your life’s work is going completely unnoticed and it is killing you. Well, before you go out and purchase a $2,000 course from one of the many web gurus that fill your inbox try some old fashion leg work.
Electronic advertising works but they have not invented anything to replace a firm handshake and a polished sales pitch. Of course you didn’t plan to have business cards printed or hand out flyers but it is a necessity in today’s market place. A lot of times business owners get caught up in the internet marketer’s dream of automated sales and the whole, “make money while you sleep” sales pitch.
Sure, that is great but it is not entirely realistic. If you take a look at the major web players, internet marketing is just a portion of their whole advertising plan. Pick a company, any company that is entirely web based and it is guaranted they have printed material and pitch men. It is just one of those things that are a part of business. Especially for a start up or growing business.
That being said, there are a few materials that any “real business” must have.