Posts Tagged corporate
Creating An Attractive Intro To Your Corporate Video
Posted by SEO Services in Video Production on September 13th, 2010
The Nakheel 2006 Corporate Video attracts viewers with a power and unique intro. After a short motion graphic in which vertical panels colored in multiple shades of blue, break apart horizontally, some iof the more unique company projects appear on the screen.The video offers aerial views of iconic skyscrapers the company has built in Dubai. Next, Palm Jumeirah, the company’s unique seaside island creation appears before the viewers.
With large assets, ingenious companies in Dubai are able to develop unique projects on a grand scale, never before dreamed of. Unique projects translate into unique visual material. And neunique content appearing on the screen of a corporate or tradeshow video translates into attraction.
A business wishign to create a corporate video that attracts viewers needs to successfully identify their company’s unique content. The Nakheel company chose a project that has a look and scale that has led them to term it the “eight wonder of the world.” Between 2001 and 2006, the large middle east development company created a city in the Persian gulf shaped like the fronds of a palm tree connected to the coastlinie by a trunk like main highway. The community is surrounded by a crescent shaped breakfront. The island contains luxury hotels and quality beach front homes. Many consisting of various shaped sea front homes, from homes sitting on solid sea walls to wooden structures on stilts that jut into the gulf waters.
Palm Jumeirah exhibits a creative answer to one of Dubais’s challenges for sea side development. As part of the United Arab Emirates, one of the world’s richest countries, the country’s economic assets greatly outstrip their relatively small coastline; how can they provide sufficient avenues for coastal real estate investment? The answer, create a unique complex coastline, which literally rises out of the sea.
The unique concept and grand execution shaped a coastal city unlike any ever seen before and thereby created unique viewing. Nakheel took advantage of this fact and featured the palm shaped city throughout much of the presentation.
The videographers have not created a documentary of the citiy’s topography. Rather they have presented the material in a manor that teases viewers. As the video progresses and moves from scene to scene, viewers can’t see enough of the unusual architecture to satisfy them so they keep looking. On the other hand, the video doesn’t jump too rapidly so as to dazzle viewers or make them dizzy, rather it attempts to allure them.
Once it has successfully grabbed web surfers’ attention, the video displays other significant visual features of the community. Footage displays interiors of the modern gulf front houses, interspersed with views of the gulf at sunset, oil refining companies, and rising “iconic” buildings, modern gulf side hotels and shopping areas that grace the island.
The unique shape of the city is enhances by motion graphics and at frequent intervals the city appears as an online graphic design. Often the graphic changes back into a realistic view of the city. The videographers thereby seek to transform the design of the city into an architectural icon, “a city rising out of the sea.”
The intro of the video and follow-up succeed in one important job of a corporate video to attract and entertain viewers with interesting visual material that will inspire them to watch the entire video. This permits the company to present the information and or visual material it wants to impart to customers.
When A Corporate Video Marks And Meets An Important Challenge
Posted by SEO Services in Video Production on August 27th, 2010
Corporate videos don’t just happen. Corporate videos arise when there is a need that must be fulfilled. The more clearly the need is identified the more clearly it can be addressed by the video. A not uncommon challenge for established corporations, one that is frequently met with a corporate video, is the need to inform shareholders and the public that the corporation is responding properly to a drastic change in the market the company sells in. When the market change is extreme, the video has to be extreme in reassuring the public that the company is readjusting. The Kodak Winds of Change Video is an example of a video that addresses this very situation.
It is hard to imagine a company being forced to grapple with a more drastic market change than when Kodak, the leader in traditional photography, had to face the digital camera revolution. Kodak made a video responding to this revolution in photography, and it was as extreme in format, as the market change was great. After seeing it, no can say that Kodak sat back and did nothing to address fears among their shareholders that Kodak would be severely affected by this great technological change in their field.
The Kodak “Winds of Change Video,” in a powerfully unique way tells the shareholders and public that Kodak is making a strong response to digital photography and is already creating imaginative and ingenious technology, which represents significant contributions by Kodak to digital photography. The video underscores this point by presenting the old and new Kodak in the video.
The video begins with a scene one might expect from an established company with a history of excellence. A dignified spokesman addresses the audience in an ornate classical theater setting. He describes the illustrious 100 year history of Kodak. Classic examples of Kodak pictures of children and family gatherings flash in the background, while pleasant elevator music, conducive to the scene, plays in the video sound track.
Suddenly as viewers begin to shift nervously in their chair, thinking that Kodak is living on their laurels, the mood changes. “Yep,” says the narrator, “they shoveled on the smaltz pretty thick.” “But,” he adds. “that kind of crap doesn’t work any more.” Then in a very worldly wise fashion the spokesman begins to talk about the digital photography revolution. He informs us that “Kodak is back and is “taking this digital thing to a level unheard of.”
The video continues, and as it does the narrator addresses each and every question or concern the public might have about Kodak’s response to digital photography. The spokesman admits that there was an initial hesitation on Kodak’s part. However, once it became clear that digital was the wave of the future Kodak jumped in feet first. The narrator then lists some of the new digital features that Kodak is developing in their laboratories; photography that meets “meta-knowledge.”
The narrator paints a picture of the home photography show of the future. With technology being developed right now in Kodak labs, it will be possible to arrange photos and present them in a show along with digitally arranged background music, and even video clips which enhance the show. Then he describes how the old well loved look of Kodak, the shots of babies families and grandmas will come back in a new form within the digital media.
When the video is over, we are convinced, albeit in an unconventional way, that Kodak is not just a bunch of stuffed shirt faddy daddies, but that they have managed to mobilize their corporate resources to become part of the world of computerized photography.
The take home lesson from this video is to name and identify the challenge and task of the corporate video and meet it fully .
The 4Ward Corporate Video.
Posted by SEO Services in Video Production on July 15th, 2010
4Ward is a Canadian company specializing in branding, web video production and photography. Their 2008 corporate video is posted on the web. The video features background music consisting of the full sound track of the song “Here it Goes Again,” by OK.
The song is an exciting song, which won real prominence because of the incredible viral video made to the tune of that song. The video features the band members performing an incredible walk dance on a series of treadmills in a gymnasium. The treadmills are lined up in two rows and set to run in alternating directions. As the band members walk/dance from treadmill to treadmill, to the tune of the music, they create some incredible visual effects. The visual effects illustrate the theme of the song as well. In the song, the protagonist is always getting in the groove and in the mood, with a girl, apparently, when something outside of his control occurs. Treadmills, like life, never stop moving and make it impossible to merely stand still. In that regard they illustrate the theme of the song that something always seems to happens when life is going along great.
The choice of Here it Goes Again, as background music for their corporate video apparently reflects the company’s esprit de corp. Videography manufacturing is a fast paced business. Just when one project is under control, the phone rings and another project comes along. The pace never stops and people working in videography on online marketing are constantly busy, but constantly loving it.
Both the theme of faced paced activity and at the same time adaptability and ability to go along with the flow are expressed in the video background song. While the song laments the fact that
something always goes out of control, just when things are going great, the song response is an dutiful and upbeat accpetance, “Oh well, here we go again.”
The visual display is collage style, with lots of images, many related to computers and communication, coming and going in multiple simultaneous frames. The work held together stylistically and is loosely held together by occasional captions. The captions tell us the company has 40 branches throughout Canada.
If the videographers gave thought to audience they are trying to target, I would assume they targeted people like their successful clients and especially clients with whom they have a good ongoing relationship, people like themselves, people who are comfortable in a rapid environment of computers, videos, photography, design and online advertising. As a corporate video the work shows off the ability of the company to create motion graphics. The captions note that the company makes flash, 3D animation, print design, package design and web design.
People who are familiar with the images used in the musical collage will probably relate to this video the best. Much of the material presents products of desktop publishing, including photographs, text designs and online arragnements. Other segments present clips of videos made for important clients such as Yamaha.
As a viewer, if asked how the company could better the production of their corporate video for future years, I would suggest using a song that is slightly less domineering. It is a tune that is so popular on You Tube, that anyone hearing it immediately wants to see the viral video that goes with it. The meaning of the song appears to express the pace of life of the industry, and that is captivating and amusing. On the other hand, I would want the video to focus a bit more on the storyline itself. I would want to see a bit more coherence and correspondence between the images and the script. However, it is worthy of note that the video has been popular, as corporate videos on You Tube go, with over 25,000 views. And that’s a lot more views than many very coherent looking corporate branding videos get.
One must concede that this video has presented a successful branding image of the company, based on the song and the content of the video collage. This helps to defend the company’s assertion that they are specialists in branding.These are people who know how to live and breathe in the fast paced Internet video and web marketing environment. And in the computer world, we tend to trust faced paced people. People who can make it have fun from 4 until 10, as the song describes, and then shrug off a sudden unexpected event, which ends the good time, and then go with the flow, are the kind of people we know we can trust with a marketing project.