The mark of a successful company is one that can be challenged with a project that takes them to a new level of excellence, and can successful meet the challenge and fulfill the expectations of their client. Diginovations, home of creative video solutions, was challenged to create a trade show video for Microwave Radio Communications for the 2007 NAB trade show. Microwave had rented prime space booth, and so their trade show video would be the first video seen by visitors to the 2007 NAB convention convention floor. By 2006, HD video was the accepted standard at NAD, so this added yet one more requirement to the exacting challenge.
Diginovations accepted the challenge, and created an exciting video, which drew myriads of spectators to the Microwave Booth.Their video was imagistic, it was a branding video, and it succeeded in capturing and conveying the excitement, which wireless radio communication has brought to broadcasting.
The video excelled in its completeness. In four minutes, it presented all or most of the types of exciting scenarios that we think of as being associated with wireless communication. We watch as television crews travel by helicopter to cover on the minute spots news events, accidents, sporting events, rescues, fires. We watch broadcasting crews setting up their equipment and dismantling it. We see several fast motion segments which transform the routine actions of the broadcast crew into rapid action scenes that serve to convey the sense of urgency and haste which we associate with on the spot broadcasting.
Spliced in with scenes depicting the news events being covered and the means of transmission, are shots of the front line cameraman capturing the raw news footage. Shots of skiing, and other winter sports are emphasized, in the video by the Boston video company.These scenes reflect strong editing inclusion choices because these are sports which connote speed, accuracy, action, all elements that enhance the image the video is creating about Microwave Radio Communications.
The visual story line is backed up by exciting synthesizer music, which presents an enlarged theme not unlike the short music spots we are used to hearing before live televised broadcasts. While the video presents occasional captions, which enhance the branding, they present some of the written material in a very creative way. The company name is blazoned on the inside of their large concave disc microwave broadcasting antennae, which appear in the video from time to time.
The Microwave Radio Communications %KLINK3% presents exciting ways in which branding can be conveyed through good choices of video footage, which convey the imagery that people expect and want to see, in the companies field of endeavor.
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